Trends in Content Marketing for 2023

Acquiring customers nowadays is not as simple and obvious as it might seem. The competition is always awake and vying for ways to attract new customers faster. Cutting-edge technologies help to reach further and deeper and speed up online activities. However, it's important to remember that every new trend should be carefully filtered and directed towards activities and strategies for our specific product. Still, the most important aspect for us is the customer and their experience. If we provide them with proper care and service, we ensure that they will return to us. And that's what it's all about!

What opportunities and solutions should be considered in the near future? Here are a few ideas :)

 

Artificial Intelligence #chatGPT

Artificial intelligence made a big boom on the web at the end of 2022. It's speculated that over the coming years, it will have a huge impact on many industries. Marketing specialists are already effectively using its methods (algorithms, machine learning, data models) to better understand and get to know their audience. Thanks to AI, you can not only save greatly on advertising but also perfectly tailor content to your audience.

 

Influencer Marketing is Now Commonplace

Indeed, what would the internet be without influencers? It's hard to imagine when they flood us with ads and proposals at every turn. In 2022, influencer marketing gained significant momentum and is expected to not slow down. According to HubSpot, companies have already planned budgets and selected micro-influencers for 2023.

Furthermore, about 17% of companies plan to invest in this type of marketing for the first time.

 

Social Media as a Customer Service Tool

This is really nothing new, because who among us hasn't searched for a company on social media to contact them? Many of us, right? Social media platforms continue to compete to facilitate consumer access to companies and improve their communication. This trend will still be on top in 2023! Therefore, it's worth preparing someone who will constantly monitor the company's fan page.

 

Short Video Teasers

Yes, evening scrolling through TikTok and watching reels on Instagram? Sounds familiar! Short videos have firmly established themselves in the world of marketing and there are no signs of change here. On the contrary, there will be more and more of them as they attract the consumer's attention the most.

 

LinkedIn in B2B Business

LinkedIn needs no introduction. Simply put, it is the world's largest online network of professionals.

If your company doesn't have a profile there yet – drop everything and hurry to change that!
In recent years, there has been a significant increase in product advertising by marketers on LinkedIn. So, entering the new year, it's worth thinking about a thoughtful strategy for LinkedIn.

Transparency and Social Responsibility

Nowadays, there is a lot of talk about social responsibility and consumers demand it from companies. Transparency, social responsibility, and ethics. 50% of Generation Z and 40% of Millennials demand that companies take a clear stance on social issues, LGBTQ+ rights, equality, and climate change. According to consumers, such companies are more credible.

Contests and Quizzes

Interactive content is hugely important in corporate marketing. Ordinary posts are no longer as popular as they used to be. Consumers like it when 'something is happening'. Posting content that provides entertainment (contests, quizzes, games) significantly improves the visibility of the company's profile. The more engagement from consumers, the greater the visibility. So, rely on your creativity and get to work!

This compilation is just a few of the marketing trends for 2023 that will continue to evolve. However, one thing will not change: professional and friendly approach to the customer, as it's clear that a satisfied customer is the key to a company's success!