Running a company blog in 2023

Running a Company Blog in 2023

I have this impression - and it's not an illusion, that over the last few years the world has turned upside down and a company blog has become a very important part of a company's proper functioning. Our main goal in preparing an article should be to find answers to potential questions from our audience. Of course, we should not forget about sharing successes, events from company life, and other anecdotes worth writing about. The fact is that man does not live by work alone 🙂

Articles on a company blog should primarily focus on topics related to the industry we operate in – after all, we are experts in this field. Valuable content combined with proper positioning is one of the best marketing tools in 2023.

Content

Is it important? The most important! Determining the content and dates of its publication is the basis of a well-run blog. Before starting to work on a text, you should consider and find answers to the following questions:

• Who are your recipients?
• What interests your recipients?
• What can you convey to them?

 

It's very important to use content with the greatest potential. You must not only attract customers but also generate the right traffic.

To compare the popularity of different topics, you can use a free tool - Google Trends.

 

Got it? So get to work!

Respond to Potential Customers

Yes. A potential customer appears on the site and reads your article because they need help, which you provide by publishing the right content. How to do it?

Check keywords related to the industry - I recommend testing Senuto - a tool that searches for phrases in the form of questions. So, knowing the questions, you can easily provide concrete answers to your audience.

 

Do It Together

Engaging the whole team to post articles on the blog will be a bonus! First, everyone is an expert in their field, so you will never run out of interesting topics - they will be interesting and diverse. Second, everyone has their own writing style, which results in the naturalness of the articles being created. And nowadays, naturalness is valued!

 

Headlines

Optimizing the blog is key to success. In this regard, headlines are very important, which must be catchy and contain keywords that attract not only curious recipients but also the Google search engine.

 

If you don't have an idea yourself - check the competition.

The best headlines must be an irresistible promise to the target group members.

 

Promote the Company Blog

Start with what's closest - your subscribers. Encourage them to read the latest articles, using, for example, a Newsletter. Let them know that something new has dropped, worth paying attention to!

Social media - oh yes, definitely! Post links to individual articles on your profile (LinkedIn, Facebook, Twitter). However, remember that these cannot be 'dry entries'. The text should arouse interest - so that the recipient willingly clicks on the link.

Thematic groups/online forums - give advice, comment, support interlocutors. If you think your article will be helpful to the group and solve their problem - share the link. Otherwise, be cautious.

Notify people you mention in the article, as such a mention can generate additional traffic on both your and their site. However, remember to place links to valuable and verified people/products or services, so that they have meritocratic value for your audience.

 

Regularity of Articles

Well yes. Probably everyone will agree that being consistent is not easy, especially when there are so many excuses around. However, regularity is necessary for readers to return to our site. Articles don't have to be very long, but it's important that they appear at the same intervals.

 

Seasonal - Important Events!

Many readers are waiting for mentions of seasonal events, such as holidays e.g., Dog Day, Easter, IT Day, industry events, local initiatives. So, plan your calendar in advance and don't forget about these important elements of the company blog. They will definitely improve traffic on the site and be a good opportunity to attract new customers.

 

As you can see, running a company blog is not an easy task, but it is necessary. Why wouldn't we take advantage of a free way to generate leads? Just do it wisely, and the results will come on their own!