The marketer's essential toolkit.

The Internet and especially social media have become an integral part of our lives, and every successful company should be present on them. They are one of the most important communication channels. They facilitate reaching new customers, are used to present corporate offers, sales, distribution of products and services, maintaining relationships with existing customers, and education. 

 

Below is a list of popular tools that will certainly facilitate the work of every marketer. 

 

1. Brand24 is the leading Internet monitoring and analysis tool in Poland. Brand24 monitors not only social media content but also the entire Internet in real-time. It provides information about trends and topics that are of interest to marketers. Thanks to Brand24, you can react quickly, draw conclusions, and implement new ideas into specific marketing strategies.  
2. BuzzSumo monitors the Internet, displaying its most popular trends in a specific industry. It informs us about the content on a given topic that has generated the most reactions and shares. Thanks to this application, you can quickly spot upcoming changes and popular topics, and cleverly stay ahead of the competition. This application is also popular in the influencer marketing area, as it facilitates matching the right influencer who will achieve the goals of the marketing campaign. 

• Canva is an online graphic design application. It offers a huge amount of photos, templates, posters, fonts, and easy-to-use functions, with which even amateurs can create satisfying projects. Canva is primarily used for designing posts on social media, internet banners, presentations, posters, or flyers. 

• Hootsuite allows you to manage all social media channels from one panel. The application allows you to analyze and monitor conversations about a specific brand, and offers the option to respond to them within the application. An e-marketer can react and adjust content to changing trends in real-time. In Hootsuite, you can plan, create a publishing schedule, and analyze the activity of presented content. 

• Facebook Ads Manager is an application for displaying ads on Facebook and Instagram, which can be managed from anywhere and at any time. By using a smartphone, we can check the effectiveness of our ads, adjust the budget, and make necessary changes. In this application, it is easy to create new ads using photos and videos from your library. 

• Anchor is a tool used for audio recording. Marketers use it to create podcasts and other audio content that they share on their social media channels. 

• Postplanner is an application that connects to other social media platforms and allows for precise planning of posts using a calendar. The advantage of Postplanner is its integration with Canva - the graphic application I mentioned earlier. 

• Mojo is used to create multimedia content for TikTok, Instagram Stories, or creative reels. The application facilitates the creation of interesting content without the need for graphic editing or video editing. It offers thousands of ready-made templates, functions, graphics, and fonts tailored to various industries.

SUMMARY
Applications that can be used for internet marketing appear as quickly as mushrooms after rain, so it is important to carefully consider your strategy and the goals of your marketing campaign and use the tools that will most effectively help you achieve your intended goal.